KEP Farms — Alex Recker Creative Designer

OVERVIEW

KEP Farms is a cattle farm that required a complete brand identity to support the launch and presentation of their business. The goal was to create a system that felt grounded, trustworthy, and reflective of agricultural values while remaining versatile enough for real-world applications.

The project focused on building a strong visual identity that could extend across packaging, print materials, and merchandise in a way that felt consistent and professional.

Graphic Designer
Brand identity development, print design, packaging, and apparel design
- Logo design and brand development
- Print collateral design
- Packaging design for food products
- Apparel and merchandise design
- Typography and layout systems
- Brand consistency across multiple applications

Logo Development

The logo development phase focused on exploring multiple directions to create a cohesive identity system, featuring a primary badge logo and a monogram that also functions as a cattle brand mark, designed for flexible use across packaging, apparel, and agricultural applications.

Final Work

The final KEP Farms identity delivers a clean and cohesive brand that reflects the authenticity and quality of the business. The system includes a refined logo, supporting visual language, color palette, and typography system, all working together to create a consistent and recognizable identity.

Packaging and Product Labels

Packaging and product label design developed to extend the KEP Farms identity into tangible applications, using a clean, grounded visual system that reinforces authenticity, clarity, and a consistent brand presence across products.
Farm Signage

Farm signage designed to establish a strong and recognizable on-site brand presence, using clear typography, natural tones, and a cohesive visual system to reflect the authenticity and craftsmanship of KEP Farms.
Apparel

Typography played a key role in balancing the brand. I used Kustom Machina to establish a look that felt both refined and approachable, pairing its strong structure with subtle softness to reflect both sides of the business. Careful attention was given to maintaining readability across print and digital formats, ensuring the type remained clear and effective in every application.