OVERVIEW

The Bass Pro Shops Bowfishing Podcast was a campaign-based design project created to support and promote a branded podcast focused on bowfishing culture, stories, and education. The goal was to build a visual identity system that could translate across both digital and print platforms while capturing the energy and lifestyle of the outdoors community.

The challenge was to create a cohesive campaign that felt authentic to the Bass Pro Shops brand while also giving the podcast its own distinct personality. The system needed to engage audiences across multiple touchpoints, including social media, promotional materials, and digital podcast platforms.

  • Digital Designer

  • Campaign identity, social media design, promotional graphics, podcast branding, sitelet design

    • Campaign identity development

    • Social media design systems

    • Typography and layout design

    • Brand extension strategy

    • Digital marketing assets

    • Sitelet design

    • Visual storytelling

Concept Exploration

The concept exploration phase focused on understanding the tone and culture of bowfishing and outdoor storytelling. I researched visual styles associated with outdoor media, fishing culture, and podcast branding to identify how to create a system that felt authentic, rugged, and engaging. Early directions explored how to balance storytelling with strong visual impact across digital platforms.

Final Work

The final campaign delivers a cohesive and engaging visual identity for the Bass Pro Shops Bowfishing Podcast. The system includes a unified design language, promotional social media graphics, and digital assets that support podcast visibility and audience engagement across platforms.