OVERVIEW

Grow With It is a plant party business that brings people together to learn how to care for succulents in a fun, hands-on environment. I was tasked with creating a logo and brand identity that captured this experience, focusing on a look that felt inviting, educational, and easy to connect with.

  • Graphic Designer

  • Brand identity development, logo design, print materials, and social media assets

    • Logo and concept development

    • Brand identity system design

    • Typography and hierarchy

    • Layout systems

    • Brand guideline creation

    • Print and social media design

Logo Exploration

The process focused on developing a logo that reflected the hands-on and social nature of the Grow With It experience. Concepts explored a range of directions, from literal plant-based imagery to more simplified forms that suggested growth and movement. Typography played a key role in creating an approachable and inviting tone. The final mark was refined to balance clarity and personality, allowing it to remain flexible and recognizable across multiple applications.

Final Identity System

A complete brand identity system that includes logo development, brand guidelines, print materials, and social media assets, all designed to create a cohesive and flexible visual language across multiple platforms.