OVERVIEW

Grow With It is a plant party business that brings people together through fun, hands-on succulent workshops. I was tasked with creating a cohesive brand identity and supporting digital and print collateral that reflected the welcoming, educational nature of the experience. The goal was to develop a visual identity that felt approachable, engaging, and inspired confidence in plant care while fostering a sense of community

  • Graphic Designer

  • Brand identity development, logo design, print materials, and social media assets

    • Logo and concept development

    • Brand identity system design

    • Typography and hierarchy

    • Layout systems

    • Brand guideline creation

    • Print and social media design

Logo Exploration

The process focused on developing a logo that reflected the hands-on and social nature of the Grow With It experience. Concepts explored a range of directions, from literal plant-based imagery to more simplified forms that suggested growth and movement. Typography played a key role in creating an approachable and inviting tone. The final mark was refined to balance clarity and personality, allowing it to remain flexible and recognizable across multiple applications.