OVERVIEW

SHE Outdoors underwent a brand refresh to better connect with the growing community of women who hunt and embrace the outdoors. I was responsible for translating the updated brand into a cohesive digital experience by designing marketing assets that introduced the new identity across key customer touchpoints. As a female hunter myself, this project held personal significance and allowed me to create authentic, engaging designs that resonated with the target audience while supporting the launch of the rebrand.

  • Digital Designer

  • Digital campaign design, sitelet development, email marketing, and social media creative

    • Sitelet design

    • Email campaigns

    • Social media graphics

    • Promotional digital assets

    • Brand launch creative