OVERVIEW

As a Senior Digital Creative Designer at Bass Pro Shops, I create customer focused digital experiences across email, homepage, mobile app, social media, and promotional campaigns. Working in a fast paced retail environment, I collaborate with marketing strategists, copywriters, merchandisers, developers, and project managers to bring campaigns to life from concept through execution. My work ranges from designing responsive email campaigns and homepage experiences to developing mobile app content, digital promotions, and loyalty initiatives, all while maintaining a cohesive brand identity and creating engaging experiences across every customer touchpoint.

  • Senior Digital Designer

  • Digital campaign design, email marketing, homepage merchandising, mobile app experiences, social media creative, customer experience design, and brand storytelling

    • Digital campaign development

    • Responsive email design

    • Homepage merchandising

    • Mobile app content design

    • Social media creative

    • Customer journey and experience design

    • Brand systems and digital consistency

    • Creative strategy and concept development

    • Cross functional collaboration

    • Production ready asset creation

    • Adobe Creative Suite

    • Figma

Father’s Day Promotional Campaign

I was tasked to help design and execute a seasonal Father’s Day promotional campaign. I designed a cohesive customer experience across email, homepage, and social media. The campaign focused on driving engagement through consistent messaging and visual storytelling across each touchpoint, ensuring customers received a unified experience whether they encountered the promotion in their inbox, on the website, or through social channels. Each asset was tailored to its platform while maintaining a connected narrative, supporting both product discovery and seasonal marketing goals.

I have designed over 100 marketing emails spanning brand and product launches, promotional campaigns, seasonal initiatives, and co-op partnerships. Each email was crafted to support campaign goals, strengthen brand consistency, and drive customer engagement while contributing to thousands of dollars in revenue. Below is a selection of projects that highlight the range of creative solutions and campaign strategies I delivered.

Email Experience