OVERVIEW

Trash Folder is a startup focused on making outdoor adventures cleaner and more convenient with an innovative portable folding trash holder. I was tasked with creating a brand identity that reflected the product’s functionality and outdoor appeal while establishing a recognizable presence for a new business. In addition to the branding, I designed a series of automated emails to welcome the customers and guide them through the customer journey.

  • Brand Identity & Email Designer

  • Brand identity development, email marketing design, and startup brand launch

    • Primary logo

    • Brand identity system

    • Color palette and typography

    • Brand guidelines

    • Welcome email series